Our Mission
Guiding Principles
Worthy: Every child deserves to be seen, celebrated and loved for who they are.
Prevention: We believe in stopping hate before it starts by making kindness a powerful first line of defense.
Contagious: Like hate, kindness spreads—and we choose to amplify it.
Life-Changing: A single act of kindness, when recognized, can change a life forever.
Our Mission
To make kindness contagious.
Our Vision
Our passion is to disrupt cycles of hate, prevent bullying, and stop violence before it begins.
We transform everyday acts of kindness into life-changing moments—
creating a cultural shift toward empathy, joy, and peace in every school and community across the nation.
Our Team
Jessie Hansen has been a professional speaker for 22 years, speaking to over one-million teenagers in every state in the U.S. She has published 19 books, holds a masters degree in social work and a bachelors in psychology, and is a former therapist. She directed her own nonprofit organization for a decade called, “Ivy Girl Academy,” a leadership training program for teenage girls. The organization focused on leadership workshops, summer camps, and taking groups of teenagers to Africa to do humanitarian work. She is now in her doctorate degree for social work, studying school shooting prevention and the power of kindness.
As a professional singer, Jessie has released six, award-winning solo albums, has been hired for hundreds of recording sessions as a studio vocalist, at 17 years old, she was a lead role in a 36 state Broadway tour of the show, “Footloose,” She is a black belt in karate, a travel enthusiast, a wife and a mom of two adorable teenagers. Kindest Kid is what Jessie feels called to do for the rest of her life's work.
Carrie Davis is a seasoned marketing executive and community advocate with over 25 years of experience in strategic branding and event production. She is the Owner and CEO of Xfluence Marketing, a full-service agency that partners with businesses and nonprofits to deliver impactful campaigns through expert media planning, public relations, retail branding, event production, and sponsorship procurement. Carrie also serves as CMO of Kindest Kid in America, a national initiative recognizing elementary-aged children for extraordinary acts of kindness. The campaign promotes a culture of compassion in schools and communities through student awards, media features, assemblies, and storytelling—all designed to prevent bullying and school violence through early positive reinforcement.
She volunteers as Media Relations Director for the Miss Utah Division of the Miss America Scholarship Pageants, supporting the organization’s mission to empower young women through scholarship and service. Carrie previously served as Vice President of Marketing and Branding at Black Desert Resort until 2025, where she had key involvement with producing Utah’s only official PGA TOUR event, the Black Desert Championship. She is a guest host on ABC4’s *Good Things Utah* and has also served as the host of FOX13’s *Business Now* and the St. George News *B to Z Show*, where she highlighted local business leaders, entrepreneurs, and changemakers throughout Utah.
Her client and collaboration portfolio includes top organizations such as Mountain America Credit Union, AT&T, T-Mobile, Cricket Communications, Utah X Games, Lifetree Clinical Research, Buca di Beppo, Kid to Kid Clothing, Uptown Cheapskate, Sand Hollow Resort, People Helping People, the Utah Heart Association, and celebrity campaigns for Karl Malone, Kurt Bestor, Thurl Bailey, and the late Mark Eaton’s Standing Tall for Youth Foundation. Carrie has served on multiple nonprofit boards and was recognized by Utah Business Magazine as one of its “30 Women to Watch” and “40 Under 40.” Her clients have earned coverage on *Good Morning America*, *20/20*, *The Today Show*, and in *The New York Times*, *USA Today*, and *The Wall Street Journal*. She splits her time between Northern Utah and St. George. Carrie enjoys hiking, biking, water sports, yoga, and cheering on her alma mater—the University of Utah. Above all, she treasures time with her family and is a proud wife, mom, and grandma.